Videnda News

Polycom dominates growing market with unrivalled video communication portfolio

Polycom Inc, the worldwide leader in Telepresence, Video and Voice communications solutions, continues to hold market dominance in Video conferencing endpoints across the Asia Pacific region according to Frost & Sullivan’s recently released research report, entitled Asia Pacific Video Conferencing Endpoints Market, 2008. Frost & Sullivan also recognises Polycom as the dominant Video Conferencing solutions provider in the India market, and named Polycom as the Best Vendor (Video Conferencing Infrastructure & Endpoint) in the 2008 Frost & Sullivan India Market Leadership Awards.

Polycom commands over half of the market share of the Indian Video Conferencing market, which the Frost & Sullivan report shows grew at 23.1 per cent in 2008. This fast-growing market is forecast to maintain a Compound Annual Growth Rate (CAGR) of 23.9 per cent through to 2015. The report also states that the BFSI and IT/ITES sectors are continuing to invest in Video communications, along with education and healthcare organisations. The government sector is the largest adopter of Video Conferencing endpoints solutions in India.

The Frost & Sullivan study indicates that the main market drivers for Video communications through to 2015 will be growing awareness of next-generation Video technologies, the proliferation of IP infrastructure and compression technologies, and increasing pressures to tame escalating travel costs. The current economic crisis is also likely to drive increased adoption, according to Frost & Sullivan.

“Our research suggests there is a strong business case for investments in Video communications solutions by Indian organisations, especially in this challenging economic climate; driven by the intent to save travel costs and facilitating collaboration. In addition, we expect enterprise demand to integrate Video Conferencing into unified communications eco-systems. Hosted conferencing services and public room Video Conferencing sites provide vast opportunities for the growth of Video Conferencing systems,” said Mohammad Saif, Deputy Director - Consulting at Frost & Sullivan.

“However, as Video Conferencing solutions are fast becoming an integral part of the corporate strategy of the enterprises, it becomes all the more important to derive maximum ROI – which is possible by making Video communications easily accessible to employees at all levels of an organisation, not just in the boardroom,” added Saif.

Polycom has the broadest range of Video and Telepresence solutions in the market, spanning from the desktop, to room-based solutions, to the industry’s only truly immersive Telepresence suite, Polycom RealPresence™ Experience High Definition (RPX™ HD). This comprehensive portfolio of Video communications solutions meet a vast array of customer application and network requirements, and are all open standards-based – ensuring seamless integration with the more than 1.5 million other standards-based Video endpoints installed worldwide. Polycom’s Video and Telepresence solutions ensure ease-of-deployment into existing unified communications networks.

The flexibility of Polycom’s Video and Telepresence solutions enable customers in a host of different sectors to be more operationally efficient, and to deliver services more effectively.

“Customisation is the key to the conferencing business. Polycom understands that visual communication is not one-size-fits-all; so we offer customers the broadest range of fully integrated solutions for video-enabling their organisations, and catering to their specific requirements,” said Paul Newell, Director of Technical & Strategic Sales, Polycom Asia Pacific and Country Manager, Polycom India and SAARC. “We are delighted that Frost & Sullivan’s research reinforces Polycom’s position as the dominant market leader in Video Conferencing endpoints for India, as well as the Asia Pacific region, and we look forward to continuing in 2009 to provide customers with an outstanding collaboration experience, the best value, and the greatest flexibility through standards-based solutions so they can achieve the greatest returns on their investments.”

This story can be viewed at Newswire